Debenhams… Winner of the Lorraine High Street Fashion Awards

I have long lamented the demise of the department store on the South Coast. I look back with a real sense of nostalgia to the 70′s when Eastbourne boasted no less than three towering emporium. There was always such a sense of occasion, reverence even, as we made our annual pilgrimage to Bobbys in Eastbourne. Once a year my matriarchal grandparents would treat me to a Knickerbocker Glory whilst glamourous models wafted through the beautiful dining area which had an imposing ornate glass dome. Brighton also had three, two of which were family businesses whilst new boy on the block Debenhams reigned supreme at the other end of town.

Fast forward to the present, sadly those private owned stores could not survive the recession that were to render them as extinct as the poor old Dodo. Debenhams however, have withstood the test of time, innovating when necessary and keeping a firm grip on the pulse of evolving customer requirement. They certainly deserve this years award from our favourite queen of Breakfast TV, Lorraine Kelly.

Debenhams led the way by their collaboration with top draw designers. Now we are able to have a little ‘of what they’ve got’. No longer is the designer brand the exclusive province of the well off, everyone can now access that fairy tale moment. Debenhams frequently offers Blue Cross Days rendering it even more affordable to wear names like Roksanda Ilincic, who has been cutting a dash in fashion circles for some time now.

Debenhams own brands Red Herring and Debut work alongside the designer giants skillfully complimenting the balance of age group and demographic. Their new brand Kate Thomas will replace Jane Norman who went into administration last June.Throw in Topshop, Phase Eight, Warehouse and Coast and you have one fantabulous fashionistic melting pot.

Here is my line up of just a few of my top picks from this retail stalwart… Some of you will recognise the acid lime jeans from River Island, they have more than covered the cost per wear. The first top is from Jasper Conran as are the pink trousers. the second picture shows Wallis’s scarf print top which is so cool and their chiffon look peasant blouse. Sorry can’t find a link for that ;-(  It  comes with the much needed cami…such a boon. The final top comes from the Debenhams own Petite range. I’m 5.5ft but it’s sure worth looking at the range! What is your favourite off duty summer look?